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Privacy Notice — Hotel Posada la Noria

Identity and Address of the Data Controller:

Legal name: Posada la Noria S.A. de C.V.

Tax ID (RFC): PNO990531MU2

Address: Hidalgo y Carretera Panamericana No. 1016, Sombrerete Centro, ZIP 99100, Sombrerete, Zacatecas, Mexico.

Data protection email: posadalanoria@hotmail.com | facturaposadalanoria@hotmail.com

Telephone: +52 433 935 1190

1. Privacy Statement

In compliance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) of the United Mexican States, Posada la Noria S.A. de C.V. recognizes the importance of lawful, controlled and informed processing of your personal data. This Privacy Notice explains our practices for obtaining, using, disclosing and storing your data.

2. Personal Data We Collect

To provide lodging and dining services and process reservations, we may collect the following personal data directly, by telephone, or through our official website and booking engine:

Identification and contact details: Full name, landline and/or mobile telephone, email, physical address, and official photo identification at check-in.

Financial and asset information: Credit/debit card information (cardholder name, card number, expiration date and security code) solely to guarantee, secure a deposit for, or charge reservations.

Tax invoicing information: Federal Taxpayer Registry (RFC), legal name, tax status certificate and intended CFDI use.

3. Purposes of Personal Data Processing

Your personal data will be used for the following primary purposes necessary to provide our services:

Process, confirm, manage and guarantee lodging reservations.

Register guests at check-in/check-out and verify identity.

Charge rates, process payments and issue electronic tax invoices (CFDI).

Provide personalized attention and technical assistance, and respond to questions or requests before, during and after your stay.

Ensure guest safety and protection within the hotel premises.

For secondary or optional purposes, your data may be used to:

Send satisfaction surveys to improve our services.

Send special promotions, preferential rates or hotel newsletters.

If you do not want your personal data processed for secondary purposes, email posadalanoria@hotmail.com to state your refusal.

4. Transfer of Personal Data

Posada la Noria S.A. de C.V. does not sell, rent or transfer your personal data to unrelated third parties, except in the following cases exempted by law:

Technology service providers necessary for direct operation of reservations, such as the Reservatio hotel management system / booking engine.

Competent tax or public security authorities when formally required under a legal mandate.

5. ARCO Rights and Withdrawal of Consent

You have the right to know what personal data we hold, why we use it and the conditions of its use (Access); request correction of outdated, inaccurate or incomplete information (Rectification); request deletion from our records or databases when you consider it is not being used appropriately (Cancellation); and object to its use for specific purposes (Opposition). These are known as ARCO rights.

To exercise any ARCO right or withdraw consent, send a written request to posadalanoria@hotmail.com including:

The data subject's name and email or another means of communicating our response.

A copy of valid official identification (INE or passport).

A clear, precise description of the personal data for which you wish to exercise ARCO rights.

6. Cookies and Tracking Technologies

Our official website uses cookies and other tracking technologies to improve browsing, remember search preferences and integrate with our booking engine. You may configure your browser to disable cookies at any time.

7. Changes to This Privacy Notice

This Privacy Notice may be modified, changed or updated because of new legal requirements or our operational needs. Any modification will be available on the hotel's official website or directly at reception.

Last updated: August 2026.